I’ve been told countless times before that one must seek to find. And when an accidental task fell into my realm of responsibilities, I guess I testify to the truth of this old adage. The local designer has almost signed on the dotted line so folks will be reading the 4 page pull-out in the TODAY paper soon enough. Here’s one more little idea to grow into a dollar-sign driven initiative. Almost armed and ready to spawn in-stores.

At our spectacularly excessive AGM, where understatement is grossly overlooked, I kept hearing myself say, “I wish I never read the The Art of War. I wish I never read the Art of War.”  Business is such a battlefield. Of strategies, amassing armies, sneaky ambushes and winning.

Sad to say, this once tree-hugger, anti-cow-killing-macdonals-is-evil, ex hippie-go-lucky individual has been sucked into the world of commercialism. For good or for bad, even Fast Food Nation has been made into a movie.

The irony is excruciating.

An anti-commercialism message will only spread to the masses through the very means it is trying to fix. Very soon, not eating fast food is going to become so “cool” and a lifestyle trend will unfold with no real knowledge to substantiate it. But who cares right? Because “ cool” isn’t smart, “cool” is about being a greenie – even though you don’t know what it means to sit on the left in politics.

And likewise, here I am, perpetuating the evergreen pop culture of drugs (the addiction to popularity), sex (in selling the image of desirability) and rock & roll (there is nothing sacred about the free-spirit anymore).

I have been pawned and am spawning more ways to amass all of you than you would believe.

No one is untouchable in this war.